Marketing Glossary
Brand Health — what is it?
Measuring a brand’s strength in the market through indicators such as awareness, preference, satisfaction and loyalty.
Brand health is the set of indicators that regularly measure how strong a brand is in people’s minds and in the market: aided/unaided awareness, top-of-mind, consideration, preference, satisfaction, recommendation (NPS) and loyalty.
Tracked yearly or quarterly, these indicators show the effect of communication investments and the position relative to competitors.
Related expertise: Brand Management
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