Seçen Çiftliği

The brand needed a complete identity that could step outside the settled perceptions of the goat milk category, be noticed on the shelf and build a stronger bond with families.

Making what is natural feel more contemporary, more familiar and worth choosing.

We placed trust, naturalness and the family bond at the centre of the new brand world. A logo system that brings the mother goat and her kid together in a single symbol gathers the brand story under one mark, while turning the identity into a flexible system that works across touchpoints from packaging to outdoor.

Carrying the visual identity across the product family, we reworked how the packaging performs on the shelf. Through product photography for the goat milk, kefir and cheese lines, we made the new brand world visible in real moments of use and at the table.

We carried the “İyisini Seçen Bilir.” (“Those who choose well, know.”) approach into every area of communication. With outdoor, print, point-of-sale applications, a loyalty programme and video content, we built a single joined-up communication system for Seçen Çiftliği.

• Brand strategy and repositioning
• Verbal identity
• Logo design and responsive logo system
• Visual identity, colour and typography system, iconography
• Corporate identity
• Packaging design
• Product photography
• Communication strategy and creative concept
• Campaign lines
• Outdoor, print and POSM applications
• Loyalty programme
• Video content

The brand's own channels: secenciftligi.com · Instagram