Marketing Glossary
SEO — what is it?
Search engine optimisation; work done so a website ranks higher organically in search results.
SEO is the set of activities on technical infrastructure, content and authority (links) that make a website more visible in free (organic) results of search engines such as Google. Today visibility in AI-powered search (GEO/AEO) is considered part of it.
Three pillars: technical SEO (speed, crawlability, structured data), content (pages matching search intent) and authority (links from trusted sources).
Related expertise: Digital Marketing
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